M4 – Home

Lesson 4: Networking and Advertisingcouple making their site

In order to for potential birth mothers to find out about your family and your availability to adopt, you’ll need to network and advertise yourselves. This lesson shares tried-and-true techniques for reaching out to birth mothers using your networking materials. Find out the networking and advertising requirements you’ll need to have finished before you begin your outreach efforts. We’ll help you achieve networking success!

   You will learn about:

  • Adoption networking vs adoption advertising
  • Preparing the networking tools you’ll need
  • One-page profiles vs full-length profiles
  • Adoption outreach cards
  • Tear sheet flyers
  • Your adoption website
  • Networking via social media